Work with our customers as they define their cloud and application development strategies to support a wide range of business initiatives. In this role, you will help our current and prospective customers advance their digital transformation goals and be successful in early-stage projects with our company’s technologies. You’ll speak with technical and business contacts with an interest in new technology and initiatives. As a Market Development Specialist, you will work closely with Strategic Business Development and Marketing teams and perform inbound, outbound, and nurturing activities within a set of campaigns and strategic accounts.
What You’ll Do
- Receive and qualify inbound leads related to your technology area
- Collaborate with the Asia Pacific (APAC) Marketing and Strategic Business Development teams to run targeted outbound campaigns
- Nurture prospective customers with relevant, value-added contact that helps them progress their initiatives and achieve their goals Learn extensively about your technology area by participating regularly in coaching sessions with the Strategic Business Development team and through your own initiative
- Keep up-to-date on the industry and competitive landscape
- Plan your daily and weekly activities to achieve predefined quarterly qualified pipeline generation and bookings targets
- Maintain accurate and updated activity, lead, and pipeline records
- Provide regular and ad-hoc activity and forecast reports to management
What You Will Bring
- 2-5 years of previous customer-facing or remote-selling experience; a successful record in performing outbound sales development activities is a plus
- Bachelor's degree or a technical degree
- Excellent written and verbal communication skills
- Ability to hold engaging conversations with prospective customers and share our company’s technology vision in a compelling manner
- Ability to demonstrate value and move conversations with prospective customers forward; ability to deal with technology requirements that might be non-standard or ambiguous
- Demonstrated knowledge of a buying cycle within an IT organization, preferably around new, emerging technology initiatives and the business drivers that they support
- Passion for sales and marketing
- Good understanding of current technology trends and market conditions
- Motivated to learn and advance in an innovative software organization
- Flexible with the ability to excel in a newly established team
- Ability to adapt to constant change as the business pivot to market dynamics