Marketing Manager

This role goes beyond campaign management.

It requires someone who understands how to drive sales through marketing, and how to translate plans into execution across Operations and R&D.

Key Responsibilities

• Lead and manage the end-to-end marketing function
• Translate business direction into clear, structured marketing plans
• Drive customer traffic, conversion, and retention
• Work closely with Operations to ensure strong in-store execution
• Partner with R&D to support product launches and menu relevance
• Build and maintain strong relationships with mall marketing teams and external partners
• Expand brand presence into new areas to strengthen visibility and business reach
• Manage agencies and stakeholders with clarity and discipline

Expectations

• Strong planning discipline with consistent on-time delivery
• Clear ownership of timelines, budgets, and outcomes
• Ability to connect marketing initiatives to measurable sales performance
• Execution-focused, able to turn plans into real outcomes
• Strong collaboration across teams and external partners
• Able to operate effectively within a lean team structure